Understanding the Marketing Process

Understanding the Marketing Process By: Durgesh Satpathy Lecturer in Management, Imperial College What is Marketing?? The committee of Marketing Teacher’s Association of the U.S.A. defines Marketing as: "Marketing consists of the performance of business activities that direct the flow of goods and services from producer to consumer or user.“ The Chartered Institute of Marketing defines marketing as: "the management process responsible for identifying, anticipating and satisfying cust...
More